Yes, your search engine optimization efforts start with your domain name registration. So do not take the task lightly. Choosing the right domain name for your web site is a crucial factor to its success. You want a good web site domain name that will rank high to ensure that the most number of visitors will be landing on your pages, right?
Keywords are truly the keys to search engine optimization. Make sure the domain name you choose contains your most relevant keywords. Think of what words your target audience will most probably have in mind when searching for the product or service you are offering. These keywords are more important to have in your domain name, and not necessarily your company name.
Do not use all your keywords, either. You want your visitors to remember your domain name so keep it short. If possible, your domain name should not have more than seven characters, aside from the suffix. You can use letters and numbers, and if you use more than one word, you can separate them with dashes. You cannot have spaces or symbols, though. Also keep in mind that domain names are not case sensitive.
Remember that your domain name will be prominently displayed, much like your company name. Make sure that you choose a domain name that sounds professional rather than cheap and spam-my.
Never use trademarked names in your domain name. You may find yourself facing a suit. Do your research diligently to avoid even inadvertent use of other company names.
When registering your domain name, be aware that the information you provide will be available to the public. I can’t tell more, please just visit a very good domain name portfolio to find out whatever you want.
